Lytl Store's Chirita family who is behind the business and the reason they started their family business.

Our Mission

At Lytl, our mission is to support parents in raising strong, creative, and independent children through the power of open-ended play.


We believe faith is more than just words—it’s about action. That’s why we’re committed to not only creating toys that inspire young minds but also giving back. A portion of our proceeds goes toward helping struggling families, children, and mothers in need. Because when we lift each other up, we create a brighter future for the next generation.

“In everything I did, I showed you that by this kind of hard work, we must help the weak, remembering the words the Lord Jesus himself said: 

‘It is more blessed to give than to receive.’

-Acts 20:35

Lytl store, co-owner Naomy Chirita with her 3 boys and currently pregnant with her 4th baby, explaining the reason behind our business and why we started Lytl.  The importance and meaning  behind developmental for our family.

Our Story: Why Lytl Was Born

Before Lytl, I was a mom desperate for a solution. My oldest son struggled to play on his own—he always needed someone to entertain him, or he’d turn to screen time. No matter how many toys I bought, they sat untouched unless I showed him exactly how to play. His imagination wasn’t developing, and his creativity felt nonexistent.


On top of that, we were both overwhelmed. His anxiety climbed from overstimulation—whether from noisy, flashy toys or too much screen time. Meanwhile, I felt drained from the constant mess and clutter of toys that just didn’t help.


I knew something had to change. That’s when I discovered Montessori toys—simple, open-ended, and designed to encourage independent play. For the first time, my son started playing on his own, creating, exploring, and engaging in ways I had never seen before. It was a complete shift for both of us.


I created Lytl to help other parents and children who are struggling like we were. Our toys bring back the simplicity of childhood—less clutter, less overwhelm, and more meaningful play. Because every child deserves to learn, grow, and play with confidence, and every parent deserves a little peace of mind.

“Train up a child in the way he should go; even when he is old he will not depart from it.”

Proverbs 22:6

Naomy Chirita the face behind Lytl Store and the importance of motherhood and raising children to be confident in playtime without having 
 to stress about a cluttered home full of over stimulating toys

Why Lytl Is Different

We’re a family-owned business that truly cares—not just about selling toys, but about the families who bring them into their homes.


Our focus is on creating toys that nurture children’s growth, confidence, and creativity, while also supporting parents in the beautiful (and sometimes overwhelming) journey of motherhood. We believe play should be simple, enriching, and free from unnecessary clutter—because childhood should be about imagination, not overstimulation.

Together, Let’s Inspire a Love for Learning

We believe childhood should be filled with creativity, curiosity, and meaningful play. Our toys are designed to inspire imagination, support development, and create lasting memories—all while keeping playtime simple and stress-free for parents.


When you choose Lytl, you’re not just buying a toy—you’re investing in your child’s growth, confidence, and joy. Let’s build a world where learning and play go hand in hand!